As Manovich, L. explains in Media-independence vs media-specific techniques (2013): “media-independent techniques are general concepts translated into algorithms, which can operate on particular data types.”. These are several concepts that have become very commonly used in different technological devices. Therefore, the concept remains the same while the algorithm that makes it work in different platforms changes.

Manovich, L. names three ‘media-independent techniques’: searchability, findability and linkability.

I have thought about four concepts that could be included in ‘media-independent techniques’. Namely, those of “likeability”, “shareability”, “uploadablity” and “commentability”.

The concept of audience has changed a lot since web 2.0 started taking place. Now audiences have become users and now they (or we) have more power than ever before and their (or our) opinion is something that matters. Therefore, information that shows the thoughts, interests, opinions and preferences of the public, is growing, and starting to have an important place on the net. This is why the techniques that I have mentioned above are valuable bridges between users and the net that help to show information in a structured and clear way.

It is now possible for anyone to like, share, upload and comment on videos, audio, articles, webs, profiles and so on. Moreover, you can do it with any device at any moment wherever you are.

These four concepts could probably be summarised in a fourth, that of “opinionability”.


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